Just because you anyone can write a Facebook post doesn’t mean you necessarily can. Have you ever wondered why others seem to be getting all the attention on Facebook? The answer is pretty simple – you need to be compelling, engaging and provide content that people want to see.
When it comes to the type of people that are on Facebook working with companies, remember that they are usually professionals, copywriters, marketing experts that understand what makes people click – literally & metaphorically. So to get you started in thinking more like a salesperson or a marketer, here are 10 tips to move things along.
Marketing 101, the hook. A hook or ‘bait’ is something to entice your audience, capture their attention. These could include whitepapers, free access, free products or an offer to generate interest. Their goal is to be a ‘lead magnet’ to attract people who will provide you with their details in order to receive something in return – then you have a lead.
A picture tells a thousand words, Facebook data shows that images get far more clicks and engaged users than text alone. This includes likes, click-throughs and action taken on the post, including comments. So where possible, add in a relevant picture to capture your reader’s attention.
Value is an interesting concept, as it is relative to your audience. It can be a real value – such as monetary savings – or perceived value, such as tips, techniques or guides. People will engage with social media posts & ads that offer them ‘value’ on something they are interested in.
Rather than simply telling everyone your point of view all the time, ask a question. Put it to your followers and target audience that you value what their opinion is. A marketing Tribe or community is one of the most effective tools in their bag, so by asking questions, you are getting people engaged, getting people interacting about your topic and creating your own little tribe.
People want to know what they are getting, when and why. Don’t be general, be specific. People won’t be interested in clicking through or liking something they cant understand in a matter of seconds. Remember that, if you don’t captivate people’s interest in a second, you’ve lost them.
If you provide links to support your point, drive people to your website or to a lead magnet that has value, people are more likely to get engaged. You can only provide so much information in a Facebook feed, so if you can take them somewhere else, you are on the way to converting them.
Remember, not everyone loves to be tagged. However, if you are featuring something that particular clients may be interested in – such as an event or link – then you will see engagement rates rise.
Marketing is about providing solutions to problems, so to effectively have your Facebook audience engaged, work to provide a solution. This means don’t simply put an ad with a picture of what you are trying to sell and the price. In addition, does not simply put information on there that people will lose interest in. You need to craft your message so that you are providing a solution to a problem people either knew they had or maybe they didn’t, that positions you as someone that understands what issue you have and that you know what the solution is.
Marketing today is all about getting ‘personal’. Examples such as the ‘Share a Coke’ campaign with peoples, names printed on the can, consumers want to feel like you are talking specifically to them. Working by crafting messages that speak to the individual, you need to channel your ‘inner content writer’ to add emotion, personalize and get people to relate with your posts – you will really boost engagement and your tribe.
Timing is everything. You can have the best content, the best post, the best images but if you get the timing wrong, you have missed everything, the feed moves on. You need to review some trends, research when people are most active, who are your target audience and how they interact with the social media platform. Facebook has some amazing tutorials for you to get started on this.